Contrary to popular assumption, advertising your products in media showing sexual and violent content may not boost sales, says a new study.
People are so focused on the sex and violence they see in the media that they pay less attention to the advertising messages that appear along with it.
Advertisers should not be so sure that sex and violence can help them sell their new products.
Overall, the results published online in the journal Psychological Bulletin showed that programmes featuring violence and sex are the ideal context for effective advertising.
In all cases, the researchers had studied whether sex and violence affected brand memory, brand attitudes and people’s intention to buy the products advertised.
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